Consulting services

Make the next optimization decision with better evidence.

Focused engagements for teams that need to understand friction, improve conversion journeys, or build a stronger experimentation practice.

Request scope →
01

CRO Audit

Find and prioritize the friction limiting a digital journey.

Best suited for

Teams with traffic but unclear conversion barriers.

Common problems

  • Drop-offs without a clear cause
  • Competing optimization ideas
  • Weak funnel visibility

What’s included

  • Funnel and journey review
  • Analytics and heuristic review
  • Prioritized optimization backlog
  • Measurement recommendations

Expected output

A decision-ready opportunity map and prioritized next steps.

Request scope →
02

Landing Page Optimization

Clarify the message, reduce objections, and strengthen the path to action.

Best suited for

Paid acquisition, launches, and high-intent landing pages.

Common problems

  • Weak value proposition
  • Low mobile conversion
  • Unclear hierarchy or CTA

What’s included

  • Message and hierarchy review
  • Trust and objection analysis
  • Mobile usability review
  • Wireframes and measurement plan

Expected output

A focused, evidence-informed page direction ready to build or test.

Request scope →
03

Experimentation Strategy

Turn evidence into a repeatable testing system.

Best suited for

Teams beginning or maturing an experimentation program.

Common problems

  • Random test ideas
  • Unclear priorities
  • Inconsistent result interpretation

What’s included

  • Hypothesis framework
  • Prioritization model
  • Test roadmap
  • KPI and guardrail definitions

Expected output

A documented experimentation operating model and roadmap.

Request scope →
04

UX Research & Journey Analysis

Understand what customers need, where they struggle, and why.

Best suited for

Teams making product or journey decisions with limited user evidence.

Common problems

  • Unknown user needs
  • Complex cross-channel journeys
  • Conflicting stakeholder assumptions

What’s included

  • Research planning
  • Interview or usability-test support
  • Journey mapping
  • Opportunity identification

Expected output

Clear findings, journey evidence, and actionable opportunities.

Request scope →
05

Analytics & Measurement Review

Make conversion performance visible and trustworthy.

Best suited for

Teams unsure whether their funnels and events answer business questions.

Common problems

  • Incomplete GA4 events
  • Ambiguous conversion definitions
  • Measurement gaps

What’s included

  • GA4 event review
  • Funnel and KPI definitions
  • Tracking-gap assessment
  • Measurement documentation

Expected output

A practical measurement specification and prioritized fixes.

Request scope →
06

Ongoing CRO Advisory

Sustained prioritization, analysis, and experimentation support.

Best suited for

Teams that need senior CRO guidance without a full-time hire.

Common problems

  • Backlog drift
  • Limited specialist capacity
  • Slow cross-functional decisions

What’s included

  • Recurring analysis
  • Backlog prioritization
  • Experiment reviews
  • Stakeholder guidance

Expected output

A steady optimization cadence tailored to your team.

Request scope →

Not sure which engagement fits?

Describe the challenge. I’ll help frame a practical first step.

Discuss your project →